Earthful Secures ₹5 Crore Funding: Big Plans for Plant-Based Nutrition

 


Earthful, a plant-based nutrition brand that appeared on Shark Tank India Season 4, has just raised ₹5 crore to fuel its next phase of growth. This funding round was led by Srinivasan Namala, the founder of Porus Labs, with an additional ₹75 lakh commitment from OYO’s Ritesh Agarwal. With this boost, Earthful is set to expand its product range, strengthen its brand presence, and bring clean, science-backed nutrition to more households across India.

What’s Next for Earthful?

Founded by IIT Kharagpur alumnae Veda Gogineni and Sai Sudha G., Earthful has now raised a total of ₹8 crore in funding. The company plans to use this capital to:

  • Invest in research and development (R&D)
  • Expand its marketing and brand presence
  • Strengthen its core team

Earthful currently offers a range of 100% natural supplements, including multivitamins, plant-based proteins, and a first-of-its-kind supplement for menopausal women in India. With a 40-50% repeat purchase rate and an annual revenue run rate of ₹15 crore, the brand has already grown three times this year and is preparing for further expansion.

Scaling Up: Growth Plans and New Product Launches

With fresh funding, Earthful is aiming for five times growth in the next 12 to 18 months. The company plans to:

  • Launch three to four new products every quarter
  • Expand into offline retail
  • Scale up production and warehousing

Recent product launches include Japanese Matcha and Mocha protein powders, along with a nutritious Kids’ Milk Mix. Currently available on Amazon, Flipkart, Instamart, and its own website, Earthful has set a goal to become a ₹500 crore brand within three years.

A Bright Future for Clean Nutrition

Co-founder Veda Gogineni believes this investment will help bring clean, effective, and high-quality nutrition to more people across India. With transparency, quality, and innovation at its core, Earthful is ready to transform plant-based nutrition into a mainstream choice for Indian households.

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